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What’s to come in Wellness in 2019?

Updated: Jun 26, 2019

According to WellToDo, the wellness industry is now worth over a staggering $4.2 trillion.

As the industry continues to evolve from what was once a discrete lifestyle concept to the mainstream, wellness in all its forms, whether that be fitness and healthy eating to beauty and wellness tourism, remains one of the world’s biggest and fast-growing spaces and offers an opportunity for businesses to embrace.

In 2018, we tried out mindfulness, were introduced to adaptogens and learnt what moon milk is, but what’s coming for the industry next year? Having worked in wellness for years with Richmond & Towers which took Alpro from niche to a category leader, I know this space. Here are the new health and wellness trends that brands need to watch out for 2019.

LIIT (Low-intensity interval training) 

It may produce quick results, but high-intensity exercise can be dangerous. Over the years, the go hard or go home mentality has meant that gentler activity has increasingly been deemed pointless.

The collective enthusiasm for pushing our bodies to their limit in workout after workout has been of recent concern, with some experts advising that, rather than elevate our fitness levels, HIIT (high -intensity interval training) could prove counterproductive. Experts have called for evidence-based guidelines for high-intensity training, including the setting of a weekly upper limit for gym-goers as from a physiological perspective, our muscles need time to recover and adapt to intense exercise.

Sauna 2.0

Gaining major momentum in the wellness community at the moment are infrared saunas. Like a sauna, but with a different heating system, that provide different health benefits to the traditional sauna, such as soothing muscles and joints, better detoxification and deeper relaxation. Always ahead of the curve, our latest digital campaign with Vega saw a selection of Instagram influencers head to one of London’s newest infrared sauna spots, Glow Bar, the week of its launch.

Saying no to food waste

While we’re increasingly conscious of the food wasted in our homes and by supermarkets, waste by restaurants is still largely overlooked. Figures from the government’s food waste advisory body, Wrap, state that the problem costs UK businesses over £2.5m every week.

Next year, we’ll start to hear more about organisations like Too Good To Go and Love Food Hate Waste, which are trying to tackle our food waste issues.

Plant-based is here to stay

2018 was the year plant-based went global. 30 years ahead of the game, Alpro coined the term plant-based eating and leading the conversation again this year, and my old agency Richmond & Towers launched the UK’s first-ever Plant Power Day with Alpro, a day dedicated to putting plants first.

A third of the population now have meat-free or meat-reduced diets, demonstrating plant-based eating is going nowhere in 2019.

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